Chain Reaction Cycles Sponsor Ballymena

28 February 2012
The 2012 season will see Northern Ireland based Chain Reaction Cycles, the world’s largest online bike store, as title sponsors of the Ballymena Road Club. Announcing the new three year deal, Jim Burns, Chairman of the club, said:
"In these days of uncertainty it means so much to Ballymena Road Club to have support from such an international company as Chain Reaction Cycles, and indeed great to see that the company are supporting local cycling. On behalf of the whole club I would like to thank the company for their generous support.”
Club Treasurer Richard Wilson added "The additional sponsorship from Chain Reaction Cycles, combined with that from the club’s existing sponsor – Northstone – will enable Ballymena Road Club to secure its immediate financial commitments and carry out some much needed maintenance and improvement projects at our premises on Railway Street in the town.”
BRC’s new kit was unveiled at Chain Reaction Cycles’ headquarters in Doagh, last week, and presented to the club by CRC Directors Michael Murdock and Nick Redman.
The company
The company was established in 1984 when George and Janice Watson opened Ballynure Cycles. In 1989 the shop moved to the local town of Ballyclare and was rebranded as Chain Reaction Cycles, offering specialist brands with everything for sale via mail order. With an ever-expanding stock list, the operation moved to a bigger, better warehouse in 1998.
ChainReactionCycles.com website launched in 1999, and the company moved again to new premises in 2005 in order to accommodate a growing product inventory and workforce.
Pro sponsorship. Chain Reaction Cycles sponsor a number of professional athletes including, downhill and 4X racers; Irish triathlete Bryan Keane, and also a team of BMX riders.
Events. Chain Reaction Cycles have always been involved with the sponsorship and backing of racing and charity events and their policy is to continue to develop partnerships with local charity events and support initiatives to encourage better cycling provision in the country.
Awards. They attained numerous awards and accolades in 2011 including the Queen’s Award for International Trade. In 2010 they announced a £13.3millions pre-tax profit.